EBIEN - Identity Development

Apart from the general beauty inherent in the brand itself, I wanted to create an extraordinary experience of receiving and opening the test kit. To achieve this goal, I made design choices that felt both luxurious and empowering. Instead of receiving a sterile medical kit, I aimed to deliver a product that felt more like opening a gift. I created an experience that made the clients feel like they were opening a gift containing makeup, perfume, or designer fashion as opposed to medical supplies that were inside.

The following slides are a series of icons and elements that were developed for the website and instructional pamphlets on the website and inside the box.

Here is an example of how some of the icons were used alongside the differentiators we developed to go alongside them. Standard across the industry, these differentiators helped our clients understand what made this offering unique.