Live Mythically
Live Mythically removes physical weight to create psychological freedom. Ultra-lightweight travel apparel, and founder-led journeys with Jonathan to the Philippines, Thailand, and Kenya.
01Context
Live Mythically is for well-travelled people who want a trip that changes them, not just their photos: founder-led journeys to the Philippines, Thailand and Kenya, and ultra-lightweight travel apparel so you can carry less and go farther. I founded it and designed it myself, from the identity to the website.
02The problem
Luxury travel sites all promise "a place is waiting". Nothing in that line stops the scroll or says what you will actually do.
03Archetypes
Explorer
The customer is driven by discovery and the edge of the map.
Hero
Every journey is framed as a personal initiation, not a holiday.
Voice: Spare · Mythic · Direct
04Primary / secondary colors and fonts
#12110F#F3EFE6#7A5528Aa Bb Cc
The quick brown fox jumps over the lazy dog.
A fashion-house Didone for the headlines, a clean geometric sans for everything else.
05Logo
The mark is two overlapping circles: two worlds, the traveller and the place, meeting in the middle. We drew it as a single-weight line so it sits quietly beside the wordmark.
06Visual system
Monochrome night and bone with a single earth accent, so the photography brings the colour. Headlines are short, sensory lines set in Bodoni Moda: "Eat with elders. Pray with monks. Walk with Maasai." and "Limestone islands. Mountain temples. Open savanna."
07Design decisions
"Eat with elders. Pray with monks. Walk with Maasai."
over "A place is waiting.", because it is specific, sensory, and something competitors cannot truthfully say.
Bodoni Moda + Jost
over Cormorant Garamond and Italiana, because it reads like a luxury magazine cover, not a spa.
Monochrome with one earth accent
over tropical colour, because restraint signals premium; the photography brings the colour.
"Limestone islands. Mountain temples. Open savanna."
over a list of place names, because it hints at each destination without reading like a brochure.
08Final product
09Live site
On a wide screen, scroll the live site inside the laptop. The page, and its animations, run as they do on the real site. On a phone, open the live site with the link under the laptop.
Visit the live site →Open livemythically.com to scroll the live page and its animations.