KEIM
CASE STUDY · OFF-GRID · 2026

Off Grid Ninja

Off-grid living, one system at a time: power, water, food, shelter, heat, waste, soil and community, explained for real homesteads.

Role
Founder, designer and developer
Live
2026
Off Grid Ninja homepage

01Context

Off Grid Ninja covers off-grid living, one system at a time: power, water, food, shelter, heat, waste, soil and community, explained for real homesteads. The live site organizes this into eight pillars: Power, Water, Food, Heat & Cooling, Shelter, Waste, Land & Soil, and Community. I founded it, and I designed and developed it myself.

02The problem

Most off-grid advice is either too vague to plan with or written to sell a product. Off Grid Ninja breaks the whole system into eight pillars, does the math first, names its sources, and takes no paid placements.

03Primary / secondary colors and fonts

Background#F7F1E4
Ink#1A2744
Brand#1E3A5F
Navy#16325A
Brand 2#E07A2F
Card#FFFCF7
Muted#5C6670
Display · System UI sans

Aa Bb Cc

Body · System UI sans

The quick brown fox jumps over the lazy dog.

The live CSS sets body type to 17px / 1.65 system-ui, -apple-system, "Segoe UI", Roboto, sans-serif. Headlines use the same stack at heavier weights. There is no separate display family.

04Logo

The live site uses this ninja mark beside the Off Grid Ninja wordmark in the header.

05Visual system

A warm paper background and navy ink, with a single orange accent for actions and calculator cards. The ninja illustration on the homepage sits in that same cream field, next to the calculators and the regenerative library.

06Design decisions

Math-first calculators with every step shown

over round-number product pages, because the about page says every default can be changed, specs and prices come from the seller’s own page, and no brand pays to be listed.

07Final product

Off Grid Ninja desktopOff Grid Ninja mobile

Visit offgridninja.com ↗

08Live site

On a wide screen, scroll the live site inside the laptop. The page, and its animations, run as they do on the real site. On a phone, open the live site with the link under the laptop.

Off Grid Ninja homepage

Visit the live site →Open offgridninja.com to scroll the live page and its animations.