It’s no wonder video content is so popular today. It provides an easy-to-digest format that gives our eyes a break from the overload of textual information online. This is why the world reportedly watches a billion hours of YouTube daily.
For those pursuing careers in digital marketing, understanding the power of video as a marketing tool is essential. Not only might you be interested in creating amazing videos, but you will also need to integrate video into your content strategy to stay competitive.
Here, we’ll outline best practices for creating and sharing video content and highlight five key reasons why video is crucial for your marketing strategy.
Why Video?
Video is a versatile and engaging content format that provides a real-life perspective and is easy to share across multiple platforms. Consumers love it for its easy-to-digest, entertaining, and engaging nature. Marketers appreciate it for its potential to deliver a significant return on investment (ROI) through various channels.
Video is also highly accessible to anyone with internet access. While there is a trend towards higher-quality video on a professional level, anyone can create their own video using a laptop in under an hour.
Types of Video
To develop an effective content marketing strategy, it is crucial to understand your purpose before creating a video (or any other content). Ensure that both the type of video and the platform where it is posted align with the video’s purpose. Here’s a breakdown of different types of videos and where they can be used:
- Explainers: Educate people about your product and can be used for instructions, customer service, and more.
- Interviews: Encourage conversation or showcase a special guest or influencer. Audio from these can be repurposed as podcasts.
- Product Reviews and Demos: Often created by brand ambassadors in exchange for free products, providing free advertising and valuable market research through engagement and comments.
- Live Video: Offers a close and personal connection with your audience, working well on social channels.
5 Stats that Prove Marketers Need Video
- Informing and Educating
- 97% of marketers say videos help customers understand products (Hubspot).
- Modern marketing often involves a value-based approach rather than traditional pitching. Videos offer an up-close look at products, services, influencers, or teachers.
- Search Engine Optimization
- Over 80% of all internet traffic will consist of video by 2021 (Cisco).
- Videos are seen as high-quality content by search engines, enhancing SEO when optimized with the right keywords, meta descriptions, and titles.
- Staying Competitive
- 81% of businesses use video for marketing (Hubspot).
- Short, unique explainer videos effectively educate people about your product. Using storytelling and varied media can capture and retain attention.
- Getting Personal
- Live video will account for 13% of traffic by 2021 (Cisco).
- Platforms like Facebook Live and Instagram Stories offer real-time, intimate glimpses of your activities. These videos, up for 24 hours, provide a real-time feel and are great for time-sensitive promotions.
- Boosting Conversions
- 90% of consumers claim a video helps them make a purchasing decision (Social Media Today).
- Wyzowl states that 74% of people are more likely to buy after watching an explainer video. Videos on landing pages can boost conversion rates by up to 80% and keep visitors on your site longer.
Tips for Best Practice Video Marketing
To make engaging and optimized videos, consider the ideal video length for each platform:
- Instagram: 30 seconds
- Twitter: 45 seconds
- Facebook: 1 minute
- YouTube: 2 minutes
Ensure your videos are engaging and accessible by using captions for autoplay and keeping landing page videos on silent to avoid startling visitors. Make sure your videos are mobile-friendly, practice good SEO standards, and regularly check your metrics.
A more robust approach to managing video content and tracking its ROI is to use a dedicated video hosting service like Cincopa.
Conclusion
Video is a popular and enduring content form, offering a meaningful connection in an impersonal digital world. It allows you to show your audience a real glimpse of what you and your business are doing, extending beyond profit and product to share your philosophy, interesting events, and valuable information. The more your audience knows about your positive practices, the more likely they are to stick around.
(above by ChatGPT)
The Vital Role of Video Marketing
It’s no surprise that video content has gained popularity in today’s landscape. Offering an appealing and consumable format videos provide a welcome respite, from the text-heavy online environment. It’s no wonder billions of hours are spent watching YouTube across the globe.
For individuals venturing into the realm of marketing recognizing the impact of video as a marketing tool is crucial. Beyond creating captivating videos integrating video into your content strategy is imperative to maintain an edge.
In this article, we’ll delve into approaches for crafting and disseminating video content while underscoring five reasons why incorporating video is paramount for your marketing endeavors.
The Significance of Video
Video stands out as an interactive content medium that offers viewers a glimpse into real-life scenarios and lends itself well to seamless sharing across various platforms. Its appeal lies in being easy to consume entertaining and engaging for audiences. From a marketing perspective, it holds promise in yielding returns on investment (ROI) through channels.
Furthermore, video enjoys accessibility among internet users worldwide. While there is a shift, towards producing quality professional videos the beauty of it lies in its inclusivity – with anyone having internet access capable of creating their own compelling videos using just a laptop within an hour.
Different Kinds of Videos
When crafting a content marketing plan it’s essential to clarify your objectives before producing a video or any other form of content. It’s important that the type of video and the platform where its shared are, in line with the videos purpose. Lets delve into types of videos and their suitable platforms;
Explainers; These videos aim to educate viewers about your product. Can serve multiple purposes like providing instructions or customer support.
Interviews; Perfect for sparking discussions or featuring special guests or influencers. Additionally audio from interviews can be repurposed for podcasts.
Product Reviews and Demos; Often produced by brand ambassadors in exchange for products these videos offer advertising and valuable insights through interactions and feedback.
Live Video; Establishes an connection with your audience, particularly effective on social media platforms.
5 Compelling Stats Highlighting the Importance of Video for Marketers
Informative and Educational
According to Hubspot 97% of marketers believe that videos aid customers in comprehending products.
In todays marketing landscape emphasizing value over sales pitches is key. Videos provide an experience showcasing products, services, influencers or educators.
Boosting Search Engine Optimization (SEO)
Cisco predicts that by 2021, over 80% of internet traffic will be driven by video content.Videos are considered high quality content, by search engines. Can improve SEO when optimized with the keywords, meta descriptions and titles.
Remaining Competitive
According to Hubspot 81% of businesses utilize videos for marketing purposes. Short and engaging explainer videos are a way to educate individuals about your product using storytelling techniques and a mix of media to capture and hold their interest.
Adding a Personal Touch
Video is projected to make up 13% of web traffic by 2021 as per Ciscos estimates. Platforms like Facebook Live and Instagram Stories offer time intimate glimpses into your activities. These videos remain available for 24 hours creating a sense of immediacy that’s ideal for time promotions.
Enhancing Conversions
Reports from Social Media Today indicate that 90% of consumers believe that videos assist them in making purchasing decisions. Wyzowl has found that after viewing an explainer video 74% of people are more inclined to make a purchase. Including videos on landing pages can increase conversion rates by, up to 80% while also prolonging visitors’ time on your website.
For video marketing strategies it’s important to consider the video lengths, for different platforms;
Instagram; Aim for videos around 30 seconds in length.
Twitter; Keep your videos concise, around 45 seconds.
Facebook; Optimal video duration is 1 minute.
YouTube; Longer videos of 2 minutes tend to perform well.
To create accessible videos use captions for autoplay. Ensure that landing page videos play silently to avoid surprising viewers. Prioritize mobile friendliness adhere to SEO practices and consistently monitor your video performance metrics.
For an approach to managing video content and measuring its return on investment leveraging a video hosting service like Cincopa can be beneficial.
In conclusion, videos are a medium that fosters connections in todays digital landscape. They offer a glimpse into your business culture, values and expertise beyond products or profits. By sharing your philosophy, noteworthy events and valuable insights through videos you can build trust with your audience. Keep them engaged. The more transparent you are about your initiatives the more likely it is that viewers will remain interested, in what you have to offer.